Last Updated: 1 January 2025
This Privacy Policy explains how Elitedge ("we", "us", "our"), a company registered and operating in Birmingham, United Kingdom, collects, uses, shares and protects personal data when you visit our website at elitedge.co.uk or engage with our services.
We are committed to protecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Elitedge is the data controller responsible for your personal data. Our contact details are:
- Company: Elitedge
- Address: Birmingham, United Kingdom
- Email: hello@elitedge.pro
- Phone: +44 771 789 3637
2. Data We Collect
We may collect the following categories of personal data:
- Identity Data: first name, last name, company name, job title.
- Contact Data: email address, phone number, postal address.
- Technical Data: IP address, browser type, device type, pages visited, time spent on site (collected via cookies and analytics tools).
- Usage Data: information about how you use our website and services.
- Communication Data: messages, enquiries and attachments you send us via contact forms or email.
- Commercial Data: details of services you have enquired about or purchased from us.
We do not collect special category data (e.g. health, religion, ethnicity) unless you explicitly provide it for service delivery purposes.
3. How We Use Your Data
We use your personal data to:
- Respond to enquiries and provide the services you request.
- Send you a free consultation, onboarding materials or quotations.
- Process contracts, invoices and payments.
- Send marketing communications (only with your consent or where we have a legitimate interest).
- Improve and analyse our website performance using aggregated, anonymised data.
- Comply with legal or regulatory obligations.
4. Legal Basis for Processing
We process your data under the following lawful bases:
- Contract: where processing is necessary to deliver a service you have engaged us for.
- Legitimate Interests: for business development, website analytics and follow-up on enquiries.
- Consent: for email marketing newsletters. You may withdraw consent at any time.
- Legal Obligation: where processing is required to comply with UK law (e.g. tax records).
5. Sharing Your Data
We do not sell your personal data. We may share it with:
- Service Providers: trusted third-party tools such as CRM platforms, email providers (e.g. Mailchimp/Klaviyo), project management tools (ClickUp), and payment processors — solely to deliver our services.
- Legal Authorities: where required by law, court order or regulatory obligation.
- Business Transfers: in the event of a merger or acquisition, your data may be transferred to the successor entity.
All processors are bound by data processing agreements and required to maintain appropriate security standards.
6. Data Retention
We retain your personal data only as long as necessary:
- Enquiry/contact data: 24 months after last contact.
- Client contract data: 7 years (UK legal requirement for financial records).
- Marketing consent data: until you withdraw consent.
- Website analytics data: 26 months (standard Google Analytics retention).
7. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data (Subject Access Request).
- Rectification of inaccurate or incomplete data.
- Erasure ("right to be forgotten") in certain circumstances.
- Restriction of processing in certain circumstances.
- Data Portability — receive your data in a structured, machine-readable format.
- Object to processing based on legitimate interests or for direct marketing.
- Withdraw Consent at any time where processing is based on consent.
To exercise any of these rights, contact us at hello@elitedge.pro. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
8. Cookies
We use cookies to enhance your browsing experience and analyse site traffic. Types of cookies we use:
- Essential Cookies: required for the website to function (session management, security).
- Analytics Cookies: Google Analytics to understand how visitors use our site (anonymised).
- Marketing Cookies: only if you consent, for remarketing purposes.
You can manage cookies via your browser settings. Disabling certain cookies may affect site functionality. See our full Cookie Policy for details.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before sharing personal data.
10. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by posting a notice on our website or contacting you directly. The "Last Updated" date at the top of this page indicates when it was last revised. Continued use of our website after changes constitutes acceptance.
For any privacy-related questions or to exercise your rights, please contact: